This module provides participants with the foundational skills to communicate effectively and understand the sales function within a business. Designed for individuals new to sales or moving into client-facing roles, it helps participants navigate corporate environments, build professional relationships, and represent their organisation with confidence and authenticity.

Participants will learn to:

• Understand sales as a profession and the corporate roles that support it
• Recognise and adapt to different personality types and communication styles
• Navigate the sales funnel, including lead generation, qualification, and metrics
• Conduct warm and cold calling, and handle gatekeepers effectively
• Ask effective questions and handle objections confidently
• Craft, deliver, and own an impactful elevator pitch
• Communicate professionally via email, phone, face-to-face, and online channels
• Build resilience to thrive in a fast-paced corporate environment

Course Format:

• Online delivery: 5 x 1-hour interactive sessions

Key Outcomes:

• Confidently navigate corporate environments and client interactions
• Apply essential sales techniques in real-world scenarios
• Build lasting professional relationships and improve communication effectiveness
• Lay the foundation for a successful career in sales

Sales Essentials