This module equips participants with the skills and confidence to create, communicate, and hold value in everyday negotiations. Designed for sales professionals, it provides a practical blueprint for executing complex negotiations and achieving favourable outcomes.

Participants will learn to:

• Strategically plan goals and develop meaningful concessions
• Understand others’ perspectives and position themselves effectively
• Apply empathy, persuasion, and advanced communication techniques
• Recognise and avoid common buyer traps
• Trade concessions while securing commitment
• Build and retain highly profitable customer relationships

Through engaging, hands-on activities, this module explores the relationship between power and control, linguistic techniques, managing tension, and other core negotiation strategies that directly impact sales performance and the bottom line.

Course Format:

• Online delivery
• 5 x 1-hour interactive sessions

Key Outcomes:

• Execute negotiations with confidence and clarity
• Maximise value in every interaction
• Strengthen client relationships and profitability
• Apply practical negotiation strategies immediately in the workplace

Creating Value & Negotiation Skills