Business development and account management require distinct skill sets — and this course focuses on how to increase revenue and add value through existing clients. Great account managers are trusted advisors, problem solvers, and key drivers of long-term success for both their business and their clients.

Designed for professionals with 1–3 years of account management experience, this program equips participants with the practical skills and commercial acumen to manage, develop, and retain key accounts effectively.

Participants will learn to:

• Build, manage, and develop strong professional relationships
• Strategically plan and manage accounts and territories
• Map key organisational contacts and stakeholders
• Provide value in every client interaction
• Apply consultative problem-solving techniques as a trusted advisor
• Manage expectations and resolve conflicts effectively
• Prioritise effectively with strong time management skills
• Deliver ongoing growth within existing client portfolios

Course Format:

• Delivery: Online – 5 x 1-hour interactive sessions

Key Outcomes:

• Enhanced relationship-building and account management skills
• Stronger strategic and territory planning capabilities
• Improved ability to deliver value and build client trust
• Practical tools to drive growth and retention within existing accounts

Essential Account Management